Idea Cellular slashes 3G tariff

Idea Cellular has announced up to 70% price reduction on its 3G services. Idea prepaid & postpaid customers will now pay 3p/10 KB of data, a reduction of 70% from the earlier levels of 10p/10KB. To cater to different consumer segments, Idea has launched its new pricing in sachet packs, regular packs and unlimited packs.

Idea's new sachet pack of Rs. 10 will now offer 30 minutes of high speed Internet surfing. Idea has also unveiled "HERO-25" a new sachet pack which will give 100 MB data with 3 days validity at Rs. 25.

"We have been a pioneer in 3G since inception and with these new prices; Idea has brought 3G within the reach of the masses. I am confident that new prices will generate a lot of trial and will drive off take. Our new sachet packs of Rs 10 & HERO-25 are aimed at youngsters who will access high speed Internet on-the-go without worrying about the expense" said Sashi Shankar, CMO, Idea Cellular.

Idea now offers 1GB of data download at Rs. 250. Idea has priced the "unlimited plan", with fair-usage of 6GB data, at Rs. 950 per month.

Idea's 3G services are now present in 3207 towns, serving 2.7 million active 3G users with average usage of 330MB per month.

New Tariff